Our Story

HUSH was founded by Kobe Deng and Sandy Deng to redefine what professional grooming tools should feel like.

Kobe’s journey began while exploring hairstyling and grooming and searching for professional-quality tools that delivered performance without excessive noise or premium pricing. What he found instead were products that prioritized power over experience. Loud. Intimidating. Unaffordable.

Unwilling to accept the gap, Kobe set out to build what did not exist. He began researching and collaborating with manufacturers to develop grooming tools that combine professional-grade performance with quieter operation, refined control, and thoughtful design. Tools that work hard without needing to announce themselves at affordable pricing for students like himself. 

Kobe is also a founding youth advocate with See Us Now and has worked alongside Sandy since 2021, advocating for children in foster care, further grounding his work in empathy and real-world impact.

Sandy, an early childhood education leader since 2015, brings deep insight from working alongside ABA therapists and Registered Behavior Technicians supporting sensory-sensitive and neurodivergent children. Her daily experience helped shape HUSH into a brand that respects how people feel, not just how products function.

Together, they built HUSH to deliver refined power, professional performance, and unspoken quality designed for real people, real routines, and real comfort.